Case Study 1

A long-established, independent employment law consultancy with an enviable blue-chip client base committed to a complete review of their marketing collateral after recognising that prospective clients were not getting the full story!

Marketing2Business carried out a careful review of all existing marketing materials, before recommending that:

• A new, contemporary visual identity should be designed
• Followed by a new website, brochure and corporate stationery based on the new visual identity and reflecting current skills, expertise and attributes

Marketing2Business project-managed the process from start to finish which included:

• Developing a creative brief for creative agencies known to and trusted by Marketing2Business
  
• Assisting client in proposal evaluation, refining where necessary, agreeing timescales and prices
  
• Giving go-ahead to successful associates
  
• Ensuring that each stage of the project was completed on time and to price
  
• Providing website and brochure copy to client for sign-off before forwarding to creative agencies
  

In parallel the consultancy was changing their legal status to LLP and wished to launch this with the new collateral. Although this presented a challenging deadline, a cohesive and attractive package of marketing collateral was available at the required date.

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