We work with business owners, directors and senior managers who have responsibility for developing marketing initiatives which successfully drive business growth.

These organisations provide business-to-business, professional services to blue-chip and privately-owned companies.They understand their own business very well but recognise either there is insufficient marketing expertise in-house, or a lack the time and resources to devote to it.

They operate in sectors as diverse as IT convergence, change management, employment law, private health and event management. What they have in common is a passion for providing excellent client service in highly competitive environments.

Although every client has their own culture, challenges and objectives, we have noticed that in essence there is a pattern to the most common issues. Do any of these scenarios resonate with you?

• We are ready to take the company to the next level and need external funding to do so. We want to achieve growth in a structured way as a natural extension of our current brand - and to demonstrate a good track record to funders.
• The sales team is frustrated by the poor quality of prospective clients we attract, nor are we being considered for bigger opportunities. Somehow we are just not getting the right messages out about our capabilities.
• The business is no longer performing at the level we are accustomed to. The market or industry has changed and we are losing clients to competitors but don’t know why.
• We are a young company and urgently need to develop a market presence. Currently we have no formal marketing strategy and need to get some consistency into our marketing initiatives.
  

Clients who are most likely to work successfully with us are committed to achieving improved business performance through focussed marketing, will involve their core team in the strategic process, are open-minded …… and have a sense of humour!